Although Elvis’ fans may be disappointed at his lack of screen time here, he’s actually in a role that is suitable to his persona — a free-wheeling carnival organizer in turn of the century middle America. The festival he is promoting is no ordinary carnival, though — it also features theater and philosophical dissertations (delivered by none other than then king of horror Vincent Price) and a kiddie talent show that motivates part of the plot. The rest of the plot is motivated by sleazy merchant Dabney Coleman, and his relations to the mother of a girl in the talent show.
The children in the talent roles are really excellent performers, and this whole production has a quality and a care taken with it that no other post 1966 Elvis movies can boast of. The title is really a turn off, but this is a movie that not only would have stood on its own without Elvis, but which actually benefits by his performance. Solid quirky directing in all but the musical numbers, somewhat interesting movie.